When it comes to selling your home, pricing is one of the most important — and most strategic — decisions you’ll make. In today’s ever-changing Northern Virginia real estate market, pricing your home correctly from the start can significantly impact how quickly it sells and the final outcome.
Many sellers begin by looking at online estimates or recent neighborhood sales. While these tools can provide a general reference point, they often miss the nuances that truly influence value. Two homes on the same street can sell for very different prices based on condition, updates, layout, lot size, timing, and buyer demand. That’s why a local, market-specific approach matters more than ever.
Overpricing a home is one of the most common mistakes sellers make. While it may seem logical to “test the market,” an overpriced home often receives fewer showings and less initial interest. Today’s buyers are well-informed and quick to compare homes. If a property doesn’t feel priced appropriately, buyers may skip it altogether or wait to see if the price drops — which can ultimately weaken negotiating power.
On the flip side, a well-priced home creates momentum. Competitive pricing can generate strong interest early on, leading to multiple offers, favorable terms, and a smoother transaction overall. The first few weeks on the market are critical, and pricing your home correctly during that window can make all the difference.
At Marnie Schaar & Associates, we take a thoughtful, data-driven approach to pricing. We analyze recent comparable sales, current inventory, and buyer behavior within your specific neighborhood — whether that’s Reston, McLean, Vienna, Great Falls, or the surrounding areas. We also consider your home’s unique features, updates, and overall presentation to ensure it’s positioned to stand out in the market.
Pricing isn’t just about numbers — it’s about strategy. Market conditions, seasonality, and buyer sentiment all play a role. Our goal is to help you price your home in a way that attracts serious buyers, minimizes time on the market, and maximizes your return.
Every market presents opportunities when approached with the right guidance. With local expertise, clear communication, and a customized pricing strategy, selling your home can feel confident and well-planned from the very beginning.
If you’re considering selling and want a realistic, local perspective on your home’s value, Marnie Schaar & Associates is here to help guide you every step of the way.
-Marnie Schaar